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4.8 (117 reviews)

An Øndig piece is never just a piece of jewellery. It's your child's first drawing. A handwritten note from someone you love. A tiny fingerprint you'll never forget. Every piece is made only once you order it, engraved personally for you, so whoever receives it can feel: this was made just for me.

Woman wearing a necklace with her child's drawing of ‘MOR’ (Danish for ‘Mum’) engraved on the pendant
The child's original rabbit drawing next to the finished engraved pendant in the Øndig gift box

‘Our mission is to bring people closer together, by making it possible to keep your dearest memories alive and wear them close to the heart.’

The mission behind Øndig

Since the start we've created over 3,800 personalised pieces, and behind every one lies a connection between people who love each other: a mother and a daughter, a grandmother and a grandchild, two friends. Thousands of stories, now worn close to the heart.

The most important memories should never fade.

The story behind

Danish founders with their hearts in the right place

Øndig Jewellery was founded by the Danish serial entrepreneurs Andreas Helbo and Nikolaj Lykke Viborg, and is owned today by Andreas.

Their entrepreneurial journey began in 2015 with the poster brand Dialægt, known among other things from DR's entrepreneur programme ‘Løvens Hule’ (the Danish Dragons' Den), where the investors Jesper Buch and Jan Lehrmann invested in the company.

With Øndig the idea changed, and became more personal: jewellery that doesn't sit ready-made on a shelf, but only comes to life once we know your motif and your story.

Today Øndig is a small Danish company that exists only online. Every piece is engraved and packed in Denmark before it's sent to you.

Open Øndig gift box with a gold-plated necklace and an engraved fingerprint
From memory to jewellery

How your piece comes to life

  1. Round gold-plated pendant with the handwritten message ‘Tak fordi du er dig’ (Thank you for being you) engraved

    1. You choose the motif

    A child's drawing, a fingerprint, handwriting, a photo or a text – whatever matters to you.

  2. Example of a free design draft of a piece, front and back, sent before engraving

    2. You get a free design draft

    Before we engrave anything at all, you can see exactly how your piece will look – free, with no obligation.

  3. Back engraving with a personal message on a gold-plated superellipse pendant

    3. Engraved and packed in Denmark

    Christina engraves every piece in Denmark and packs it.

What you can expect

Jewellery made to be lived in

  • Durability

    Øndig jewellery is made to be worn every day, at the gym and at a party. It stands up to water, sport and everyday wear.

  • Design draft first

    If you're not happy with the engraving, we'll make you a new one. It's that simple.

  • Back engraving included

    Engrave a personal message or a sweet text on the back, worn close to the heart. Included in the price.

  • Engraved and packed in Denmark

    Every piece is engraved and packed in Denmark by a small Danish company with its heart in the right place.

Charity

We pass love on

Øndig Jewellery is about passing love on. That's why we work with five large charities in Denmark.

Kræftens Bekæmpelse (Danish Cancer Society) – we are a corporate member Families of children with cancer – we're glad to support them Mødrehjælpen – corporate partner 2025 Røde Kors Erhvervsklub 2025 (Danish Red Cross business club) – we make a difference together with the Red Cross Dyrenes Beskyttelse (Animal Protection Denmark)
Reviews

4.8 out of 5 · 117 reviews

★★★★★april 7, 2026

Really good service and beautiful quality

Really good service and beautiful quality. I have just ordered a pendant with the paw print of my dog, who has now passed away, as an everlasting memory. I contacted customer service because I was in doubt about which print was best for it. Here Ønding gave a really fast and qualified answer and assessment. I ordered the piece straight away, and asked for a draft first. 2 days later the most beautiful pendant was in my letterbox. It lived up to my expectations completely and more. 🤩

Translated from Danish · Trustpilot

– Maiken Kristensen
★★★★★marts 25, 2026

Really good service I had ordered…

Really good service I had ordered a pendant and chain. Unfortunately some of the text was missing on the back. Sent an email with a picture and there was a reply straight away and a new one already on its way. Such beautiful service

Translated from Danish · Trustpilot

– kunde
★★★★★marts 18, 2026

Really good service

Really good service I had ordered a pendant and wrote wrongly in the order and yet the company offers to send a new one with the right text Thank you 🙏

Translated from Danish · Trustpilot

– Susanne
★★★★★marts 2, 2026

Super experience

Super experience ordering a piece of jewellery from Øndig. I had a picture of my dog, who has passed away, engraved, and was sent a draft before I ordered, so I was sure the result would be as I wanted. Customer service was super good and ordering and delivery went completely without problems. Thank you for a good experience and a beautiful piece of jewellery <3

Translated from Danish · Trustpilot

– Regitze Acacie
★★★★★februar 17, 2026

I have had a completely fantastic…

I have had a completely fantastic experience!From the first contact, the service has been absolutely top class. Øndig have been incredibly accommodating, professional and so kind throughout the process of designing a piece of jewellery as a gift that I have ordered.They took the time to listen to my wishes, so that the result becomes completely personal and unique.I haven't received the jewellery yet, but I'm really looking forward to seeing the finished result – and if it just matches the service I've experienced so far, it can only be fantastic.It is definitely not the last time I order from here. The warmest recommendations from here!Julie

Translated from Danish · Trustpilot

– Julie
★★★★★januar 22, 2026

Top-class service

Top-class service. My partner had ordered a chain with our daughter's footprint, but got it ordered without text on the back. After a while I could feel I was sorry not to have it. So I wrote and asked whether it was an option to send it in and have it engraved. Now I have the loveliest chain with the print and text on the back 🙏

Translated from Danish · Trustpilot

– Signe Ravnsted
★★★★★januar 21, 2026

Super beautiful jewellery

Super beautiful jewellery. 😍There was admittedly a small error on one of the pieces, but customer service was lightning fast to reply to my enquiry. And within 1 or 2 hours I received a message that they had made a new one and it was already on its way 😍 To err is human, and then it is just wonderful to have such fantastic service!

Translated from Danish · Trustpilot

– Laura Kaptain
★★★★★januar 19, 2026

Really nice service with a preview of the piece before ordering

Really good service in the ordering process with quick follow-up help for clarifying questions.Super lovely finished product…that brought great joy 😁

Translated from Danish · Trustpilot

– Anne
★★★★★januar 11, 2026

Super good service!

I had a super good experience with Øndig. I needed to order a Christmas present for my mum of their two dogs' paw prints on two pendants. I had trouble getting any proper prints made, though. So I wrote to their customer service, after which, with the help of two pictures of the paws, they could send it on to their graphic designer. I got the loveliest pictures back, ready for engraving, and I only had to confirm and pay. Really good service!

Translated from Danish · Trustpilot

– Louise Jørgensen
★★★★★januar 2, 2026

Service above and beyond ❤️

Service above and beyond ❤️We ordered a piece of jewellery with the footprint of our late daughter, which, due to careless handling by the shipping company, was stolen on our doorstep. Øndig sent a completely new piece free of charge. That is not only outstanding service but also an expression of humanity. Bravo!

Translated from Danish · Trustpilot

– Jeppe Graasbøl Black